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Write the Damn Book Already
Writing and publishing a phenomenal book doesn’t have to be ridiculously complicated or mind-numbingly overwhelming. From myths and misconceptions to practical tips and sound strategies, Elizabeth Lyons (author, book writing coach, book editor, and founder of Finn-Phyllis Press), helps writers feel more in control of and comfortable with the business of book publishing. Her interviews with fellow authors discussing their writing processes and publishing journeys aim to help you untangle YOUR process so you can finally get your story into the world.
Write the Damn Book Already
Ep 97: Offering Pre-Orders as a Self-Published Author
Click Here to ask your book writing and publishing questions!
Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:
Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.
Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.
Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.
This episode of Write the Damn Book Already discusses not only the benefits and considerations of offering books for pre-order but also the potential hiccups (and how to avoid them!) such as unexpected costs due to Amazon's handling of pre-orders through IngramSpark.
RESOURCES MENTIONED
Publish the Damn Book Already self-publishing course - 25% off with code AUTHOR25
Jane Friedman's Hot Sheet bestseller list
Pre-Order Packages workshop with Mary Belle
Follow Mary Belle on Instagram: @mary.belle.books
Jenn Hanson-dePaula's website (author marketing/PR)
Follow Jenn Hanson-dePaula on Instagram: @mixtusmedia
Let's get you published!
PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)
Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
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Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
