Write the Damn Book Already

Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

May 01, 2024 Elizabeth Lyons / Kathleen Schmidt
Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
Write the Damn Book Already
More Info
Write the Damn Book Already
Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
May 01, 2024
Elizabeth Lyons / Kathleen Schmidt

Send me your writing and publishing questions!

Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

  • Navigating the current collective rut in book publishing 
  • The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
  • The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
  • The important difference between publicity, marketing, and sales
  • The slippery slope of partnering with “influencers” for promotion

CONNECT WITH KATHLEEN

Click here to Subscribe to her Substack newsletter

Instagram: @kathmschmidt

Threads: @kathmschmidt

Website: kmspr.com


RESOURCES MENTIONED

Kathleen's appearance on Brad Listi's Other People podcast

Guygiene lets you equip your young guy with a monthly box of confidence that introduces cool personal hygiene swag from top brands,  developed just for teen and 'tween boys.  

Get 15% off your first box by visiting GoodGuygiene.com and using code writethedamnbook at checkout. 

MOCKUP SHOTS DEAL

I've used MockUp shots for years to create attention-grabbing images great for social media.

It usually costs $207, but they're offering a 60% discount on lifetime access with lifetime updates. It's a great way to get an unheard-of price on a product that will make you money and that you will end up using all the time.

Click Here for 60% off >>


Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Show Notes

Send me your writing and publishing questions!

Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

  • Navigating the current collective rut in book publishing 
  • The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
  • The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
  • The important difference between publicity, marketing, and sales
  • The slippery slope of partnering with “influencers” for promotion

CONNECT WITH KATHLEEN

Click here to Subscribe to her Substack newsletter

Instagram: @kathmschmidt

Threads: @kathmschmidt

Website: kmspr.com


RESOURCES MENTIONED

Kathleen's appearance on Brad Listi's Other People podcast

Guygiene lets you equip your young guy with a monthly box of confidence that introduces cool personal hygiene swag from top brands,  developed just for teen and 'tween boys.  

Get 15% off your first box by visiting GoodGuygiene.com and using code writethedamnbook at checkout. 

MOCKUP SHOTS DEAL

I've used MockUp shots for years to create attention-grabbing images great for social media.

It usually costs $207, but they're offering a 60% discount on lifetime access with lifetime updates. It's a great way to get an unheard-of price on a product that will make you money and that you will end up using all the time.

Click Here for 60% off >>


Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth